How to Add or Change a Button Link in a Zibster Email Marketing Campaign
Overview
Zibster Email Marketing allows you to use Button Blocks to direct readers to pages, forms, files, external websites, and other destinations.
When you use the Zibster AI Campaign Builder, Zibster automatically includes a button with a link as part of the campaign it creates. You may need to configure a Button Block if you skipped the AI setup, want to change an existing button, or want to add multiple buttons to the same campaign.
This guide walks you through changing the button text, choosing a destination with the Link To selector, and testing your button before sending your Email Marketing Campaign.
If you have not created a campaign yet, see How Do I Create a New Email Marketing Campaign.
STEP ONE
Log in to your Zibster account and click MARKETING in the left-side menu.
This opens the Marketing Dashboard, where you can access your Email Marketing Campaigns and other marketing tools.
STEP TWO
From the Marketing Dashboard, click EMAIL CAMPAIGNS at the top of the page.
This opens your Email Marketing Campaign list, where you can view and manage your existing campaigns.
STEP THREE
Click the Email Marketing Campaign you want to edit.
The Email Campaign Builder opens so you can update the content and settings for that campaign.
STEP FOUR
Click the Button Block you want to configure.
The Button Block settings open in the right-side panel. From here, you can change the text displayed on the button and choose where readers are sent when they click it.
If you are editing a campaign created with the Zibster AI Campaign Builder, you can select the button that was automatically added to the campaign. You can also use these settings for any additional Button Blocks you add to the campaign.
STEP FIVE
Enter or update the text you want readers to see on the button in the BUTTON TEXT field.
Then use the Link To dropdown menu to select where the button should send readers.
Additional settings will appear based on the link option you select. Complete the settings for your destination, then click SAVE CHANGES.
FINAL STEP
Before sending your Email Marketing Campaign, send yourself a test email and click the button to confirm that it opens the correct destination.
If you have multiple buttons in the campaign, test each one. Once every button displays the correct text and opens the intended destination, your campaign is ready for the next step in your sending workflow.
See How To Send Myself a Test Email Campaign for complete testing instructions.
Link Options
The Link To dropdown menu controls what happens when someone clicks the Button Block.
Available options include:
- None: The button does not link to a destination.
- External Link: Links to an external website or online resource. Enter the complete URL, including
https://. - Page: Links to a page on your Zibster website.
- Form: Links to a form created in your Forms Dashboard.
- File: Links to a supported file uploaded to your Zibster account.
- Phone: Creates a click-to-call link using the phone number you enter.
- Email: Opens the reader's default email application using the email address you enter.
- Address: Creates a link using the address you enter.
The fields displayed below Link To change based on the option you select. Complete the available settings for that destination before clicking SAVE CHANGES.
When You May Need to Configure a Button Link
There are three common reasons you may need to use the Button Block link settings:
- You skipped the Zibster AI Campaign Builder setup. You can configure the Button Blocks you add to the campaign yourself.
- You want to edit an existing button. You can change its text, destination, or both at any time.
- You want multiple buttons in one campaign. Each Button Block can have its own button text and link destination.
Using Multiple Buttons in an Email Marketing Campaign
You can use multiple Button Blocks in the same Email Marketing Campaign. Each button can have its own BUTTON TEXT and Link To settings.
For example, one campaign could include buttons such as:
- Book Now
- View Portfolio
- Contact Me
- Learn More
- Download Guide
Using separate buttons can be helpful when your campaign gives readers more than one action to choose from.
Make sure you test every button before sending the campaign.
About Zibster AI Campaign Builder Buttons
When you complete your campaign setup using the Zibster AI Campaign Builder, Zibster automatically includes a button with a link as part of the campaign it creates.
You do not need to configure the initial link unless you want to change it.
To update the AI-generated button, click the existing Button Block, change the BUTTON TEXT or Link To settings, and click SAVE CHANGES.
Choosing Effective Button Text
Use short, descriptive button text that tells readers what to expect when they click.
Examples include:
- Book Your Session
- View the Collection
- Read the Blog Post
- Contact Me
- Download the Guide
- Visit My Website
Clear calls to action make it easier for readers to understand what will happen when they click the button.
Changing Button Colors
You can also customize the appearance of your Button Block.
Click the Button Block, then click COLORS in the right-side panel. Adjust the available button colors and click SAVE CHANGES when you are finished.
Email Marketing Campaign Layout
Zibster Email Marketing Campaigns use a single-column layout. Button Blocks and other campaign content appear in their own sections and cannot be placed side by side.
If you use multiple Button Blocks, each button will appear in its own section of the campaign.
Troubleshooting & FAQs
The button opens the wrong destination
Click the Button Block and review the option selected under Link To. Confirm that the correct destination is selected and that its additional settings are correct.
Make any necessary changes, click SAVE CHANGES, and send yourself a new test email.
My external link does not work
Make sure External Link is selected under Link To and confirm that you entered the complete web address, including https://.
Click SAVE CHANGES, then send yourself another test email.
I changed the button, but my previous test email still shows the old version
A previously sent test email reflects the version of the campaign that existed when that test was sent.
After making changes, click SAVE CHANGES and send yourself a new test email to test the latest version of the campaign.
I do not want the button to link anywhere
Select None from the Link To dropdown menu and click SAVE CHANGES.
I have more than one button in my campaign
Each Button Block has its own settings. Click each Button Block individually and confirm its BUTTON TEXT and Link To destination.
Before sending your campaign, test every button to make sure each one opens the correct destination.
I need to create a new Email Marketing Campaign
See How Do I Create a New Email Marketing Campaign for the complete campaign creation workflow.
Need Help?
Zibster Support Hours: Monday–Friday, 9am–6pm EST
Phone: 844.353.3412
Channels: Phone, Live Chat, Support Ticket
