How to Send an Email Marketing Campaign in Zibster
Overview
Zibster Email Marketing allows you to send newsletters, promotions, announcements, and other messages to clients, leads, and subscribers who have agreed to receive marketing emails from your business. Every Zibster Website Package includes 10,000 marketing emails per month.
This guide explains how to prepare your campaign, send a test email, select or exclude recipients, and complete the final sending process. You'll also learn how to generate an email subject line with Ask Zibster AI, organize recipients with tags, and track campaign performance.
Before You Begin
Before sending an email marketing campaign, make sure your recipients have given your business permission to receive marketing emails. Having someone in your Zibster Contacts does not automatically mean they have agreed to receive promotional messages.
Do not use purchased, scraped, or unauthorized email lists. Sending campaigns only to contacts who have opted in helps protect your business's email reputation and improves deliverability.
STEP ONE
Log in to your Zibster account and click MARKETING in the left-side menu.
This opens your Marketing Dashboard, where you can create, edit, send, and manage email campaigns.
STEP TWO
Click EMAIL CAMPAIGNS at the top of your Marketing Dashboard.
This opens your Email Campaigns section, where you can access existing campaigns or create a new one.
STEP THREE
Click the name of an existing email campaign you want to send, or click NEW CAMPAIGN to create a new campaign.
When creating a campaign, Zibster offers its AI Email Campaign Creator to help generate a campaign based on your business information and the details you provide.
You can also click SKIP SETUP to create a campaign manually using the Email Campaign Builder.
For detailed instructions, see How to Create a New Email Marketing Campaign in Zibster
STEP FOUR
Review and customize your email marketing campaign.
Review and customize your email marketing campaign.
Use the Email Campaign Builder to update your text, images, colors, buttons, links, and layout to match your business branding and the message you want to share.
You can click ASK ZIBSTER AI within supported text editor blocks to help generate or improve your campaign content.
Before sending, review your message carefully. Check for spelling errors, incorrect dates, outdated pricing, and broken links. Make sure your call-to-action buttons direct recipients to the correct website pages.
STEP FIVE
After reviewing your email campaign and confirming that your content, images, buttons, and links are correct, click SEND in the upper-right corner of the email campaign editor.
This opens the sending options, where you can send a test email or continue preparing your campaign for delivery to your contacts.
STEP SIX
In the SEND panel, click EMAIL TEST to send yourself a test copy of your email marketing campaign before sending it to your contacts.
The EMAIL TEST panel opens on the right side of your screen. Under SEND AN EMAIL TEST, enter the email addresses where you want to receive your test campaign. You can enter up to five email addresses, separated by commas.
Click SEND to deliver your test email.
Open the test email in your inbox and review your content, images, formatting, buttons, and links. We recommend checking how your campaign appears on both desktop and mobile devices.
Test emails do not count toward your monthly marketing email allowance and do not include an unsubscribe link.
Once you're satisfied with your test, click BACK to return to the SEND panel and continue selecting your campaign recipients.
For more information, see How to Send a Test Email for Your Email Marketing Campaign in Zibster
STEP SEVEN
Choose which contacts should receive your email marketing campaign.
Under SELECT CONTACTS, click the dropdown menu to choose your audience. You can select ALL CONTACTS to include all eligible contacts in your account or select a more specific group based on contact type, tags, or a custom selection.
Next, review EXCLUDE CONTACTS to determine whether you want to remove any contacts from your selected audience. You can leave NO EXCLUSIONS selected or exclude contacts based on their assigned type or tags.
Zibster automatically excludes email addresses that have previously unsubscribed or bounced, regardless of which exclusion option you choose. You do not need to remove these contacts manually.
The TOTAL CONTACTS SELECTED field displays the number of eligible recipients included in your campaign after exclusions have been applied.
Review this number carefully to confirm that your campaign will reach the intended audience.
When your recipient selection is complete, click CONTINUE to proceed to the final sending options.
Pro Tip
Send your test email to multiple inboxes (such as Gmail, Outlook, or Apple Mail) and preview it on both desktop and mobile devices. This ensures your design, formatting, and links look perfect across all platforms.
Learn More: How to Send A Test Email Marketing Campaign
FINAL STEP
Complete the sender information in the SEND EMAIL panel.
Enter your FROM NAME, FROM EMAIL ADDRESS, and SUBJECT.
Use a recognizable business name, an email address you monitor for replies, and a clear subject line that accurately describes your campaign.
Under SEND YOUR EMAIL, confirm that the selected recipients have given your business permission to receive marketing emails.
Review your sender information, subject line, and recipient selection one final time.
Click SEND to send your email marketing campaign.
Zibster will display a confirmation that your campaign is being sent to your eligible recipients.
Recipient Selection Options
Zibster provides several ways to choose who receives your email campaign.
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All Contacts: Send your campaign to all eligible contacts in your Zibster account.
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By Type: Select contacts based on their assigned contact type, such as Customers, Leads, or Vendors.
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By Tag: Send your campaign to contacts with a specific tag, such as newsletter subscribers, event attendees, or customers interested in a particular service.
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Custom: Manually enter email addresses or upload a custom email list using a CSV file.
Tags can help you organize your contacts and create more targeted email campaigns.
Excluding Contacts
The EXCLUDE CONTACTS option allows you to refine your recipient list by excluding specific contact types or tags.
For example, you could select ALL CONTACTS and exclude contacts assigned the Customer type if you only want to promote an introductory offer to potential new customers.
You can also exclude contacts with particular tags when a promotion or announcement does not apply to them.
Contacts who have unsubscribed or whose email addresses previously bounced are automatically excluded.
What Your Recipients See
When your campaign is delivered, recipients receive an email containing your selected sender name, sender email address, subject line, and campaign content.
They can view your message, images, and buttons, and click links to visit your website, book appointments, view services, or take other actions included in your campaign.
Zibster automatically includes an unsubscribe option at the bottom of live marketing emails. Recipients can use this option to unsubscribe from future marketing communications.
Email providers may filter messages into different inbox folders, so successful sending does not guarantee that every message will appear in a recipient's primary inbox.
What Happens After You Send?
After sending your campaign, you can review its performance from the TRACKING section of your Marketing Dashboard.
Available tracking information includes:
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Send date and campaign name
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Number of contacts
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Email opens and clicks
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Unsubscribed contacts
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Bounced email addresses
This information helps you understand how recipients interact with your campaigns and improve future marketing messages.
For more information, see How to Track Email Marketing Campaigns in Zibster
Additional Options and Helpful Notes
Monthly Marketing Email Allowance
Your Zibster Website Package includes 10,000 marketing emails per month.
Each email sent to one recipient counts as one marketing email. For example, sending a campaign to 500 recipients uses 500 marketing emails.
Email campaigns, email automations, and applicable marketing invitations share your monthly marketing email allowance.
Your allowance resets on the first of each month, regardless of your membership billing date.
If you need additional marketing emails, you can purchase them through PREMIUM UPGRADES.
Additional Campaign Review
In some cases, Zibster may require additional account or contact-list verification before allowing an email campaign to be sent.
If you receive a verification message, contact Zibster Support at 844.353.3412 for assistance.
Tips for Successful Email Campaigns
Use a recognizable sender name and a monitored email address so customers can identify your business and respond when needed.
Keep your subject line clear and relevant to your message. Avoid misleading wording or excessive capitalization.
Send yourself a test email before sending a campaign to your audience, particularly when using new layouts, images, or links.
If you use Zibster AI to help create marketing content, review your Business Profile to ensure your business information and brand voice are accurate.
NEED HELP?
Have questions or need a hand? Contact our Support Team for help with your Zibster website and account.
Phone: 844.353.3412
Support Channels: Phone, Live Chat, Support Ticket
