How to Create a New Email Marketing Campaign in Zibster
Overview
Email marketing in Zibster gives you an easy way to stay connected with your audience, promote your services, share updates, and guide customers back to your website. Every Zibster Website Package includes 10,000 marketing emails each month, giving you a built-in way to reach clients and subscribers directly from your Zibster account.
The Zibster AI Email Campaign Creator makes creating email campaigns faster and easier. Instead of starting from a blank campaign, you can choose a predesigned campaign type, add a few details about your message, upload images, and let Zibster AI create a polished first draft for you.
You can still build your own campaign manually. If you prefer to start from scratch, you can skip the AI setup process and use the drag-and-drop email builder.
This guide walks you through how to create a new email marketing campaign in Zibster using the Zibster AI Email Campaign Creator.
Please Note: Each Zibster Website Package includes 100 Zibster AI Requests each month. The Zibster AI Email Campaign Creator uses 5 Zibster AI Requests each time it creates a campaign draft.
Prerequisites
Before creating a new email marketing campaign, make sure you have:
• Access to your Zibster account
• Up to date Zibster Business Profile
• Contacts added to your Zibster account if you plan to send the campaign to an email list
• Images ready if you want to include visuals in your campaign
• A website, Scheduler, form, blog post, landing page, or other link if your email includes a button
Why Use Email Marketing in Zibster?
Email marketing helps you communicate directly with your audience and keep your business top-of-mind.
With Zibster Marketing, you can:
• Reach clients directly in their inbox
• Promote services, appointments, events, and special offers
• Drive traffic to your website, Scheduler, forms, landing pages, or blog posts
• Share announcements, reminders, tips, and updates
• Encourage past clients and subscribers to take action
• Track campaign performance, including opens and clicks
Zibster AI helps you create a strong starting point without writing the campaign from scratch. After the campaign draft is created, you can review and edit the content before sending it.
STEP ONE
Log into your Zibster account and click MARKETING in the left-side menu.
This opens your Marketing dashboard, where you can manage your email campaigns, pop-ups, automations, and marketing performance.
STEP TWO
At the top of the Marketing dashboard, click EMAIL CAMPAIGNS.
This opens the Email Campaigns section, where you can view existing campaigns and create a new campaign.
STEP THREE
Click the NEW CAMPAIGN button.
This opens the Zibster AI Email Campaign Creator.
STEP FOUR
Select the type of email campaign you want to create.
The Zibster AI Email Campaign Creator includes predesigned campaign options organized by category. Each option gives Zibster AI a guided starting point for your email layout and message.
Promotions
• Limited Time Offer
• Seasonal Sale
• Flash Sale
• Subscriber Exclusive
Announcements
• Now Open
• Exciting Changes
• New Service
• Updated Pricing
Client Appreciation
• We Appreciate Your Loyalty
• Birthday Wishes
• Refer & Earn
• You're the Reason
Reminders
• Limited Availability
• Spots Filling Fast
• Don't Wait
• Last Chance
Tips & Inspiration
• Maximize Our Services
• What to Expect
• New Blog Post
• Why Choose Us
Client Re-Engagement
• We've Missed You
• A Lot's Changed
• Something New
• Come Back
Click SAMPLE to preview a campaign option before selecting it.
Click SELECT when you find the campaign option you want to use.
After choosing your campaign option, click CONTINUE on the right side of the screen.
Please Note: If you prefer not to use the Zibster AI Email Campaign Creator, click SKIP SETUP on the right side of the screen. This allows you to create an email campaign from scratch using the drag-and-drop email builder.
STEP FIVE
Add your campaign details.
Zibster AI uses the information you provide to create the first draft of your email campaign.
Campaign Name
Enter a name for your campaign.
This name is for your internal reference only and will not be visible to your recipients. Use a name that makes the campaign easy to identify later, such as Spring Promotion, Holiday Sale, New Service Announcement, Appointment Reminder, or New Blog Post.
Campaign Details
Use the Campaign Details field to tell Zibster AI what your email campaign should focus on.
You can include details such as:
• What you are promoting
• Who the campaign is for
• Important dates or deadlines
• Special pricing or limited-time offers
• The action you want recipients to take
• Any important wording, tone, or details you want included
Examples:
• “Promote my limited-time spring service special through April 30.”
• “Announce that my business is now offering a new consultation service.”
• “Invite past clients to schedule their next appointment before availability fills up.”
• “Share a new blog post and encourage readers to visit my website.”
• “Let subscribers know they are receiving an exclusive offer before it is posted publicly.”
The more specific your details are, the better Zibster AI can customize the email content for your campaign.
Button Link
Enter the website address you want recipients to visit when they click the button in your email.
This is usually a page on your website, such as:
• A booking page
• A Scheduler page
• A contact form
• A service page
• A landing page
• A blog post
• A pricing page
• A review page
After adding your campaign details, click CONTINUE to move to the next step.
You can also click BACK if you want to return to the previous step and choose a different campaign option.
STEP SIX
Upload your images.
Next, add the images you want to include in your email campaign.
You can upload new images or choose images from your image clipboard. The campaign option you selected will determine how many images are required for the campaign draft.
Choose images that support your campaign message and reflect the service, offer, announcement, or topic you are promoting.
For best results, use images that are:
• Clear and professional
• Relevant to the campaign topic
• Consistent with your brand style
• Easy to view on mobile devices
You can edit or replace images after the initial campaign draft has been created.
Once your images are selected, click CREATE CAMPAIGN in the right column.
Zibster AI will generate a draft of your new email campaign using your selected campaign option, campaign details, button link, and images.
FINAL STEP
Review your new email campaign.
After your campaign is created, review the completed email carefully before sending it.
Make sure:
• The message is clear and easy to understand
• The email matches your brand voice
• Your images display correctly
• Your call-to-action is easy to find
• Your button link goes to the correct page
• The campaign explains what recipients should do next
The AI-generated campaign is a starting point. You can edit the text, images, links, buttons, colors, design settings, and content blocks before sending.
You can also send yourself a test email before sending the campaign to your audience.
When everything looks correct, your campaign is ready to customize further, send to your selected contacts, or share.
Additional Options and Helpful Notes
You Can Build a Campaign Without Zibster AI
You do not have to use the Zibster AI Email Campaign Creator.
If you want to build your campaign manually, click SKIP SETUP during the campaign creation process. This opens the drag-and-drop email builder so you can create your email campaign from scratch.
Keep Your Campaign Focused
A strong email campaign usually has one main goal. For example, you may want recipients to schedule an appointment, view a service, read a blog post, complete a form, or take advantage of a limited-time offer.
Keeping your message focused makes it easier for recipients to understand what action to take.
Use a Clear Button Link
If your campaign includes a button, make sure the link sends recipients directly to the correct page.
For example, if your email is promoting appointments, link directly to your Scheduler or booking page. If your email is promoting a blog post, link directly to that post.
Review Before Sending
Always review your campaign before sending it to your audience. Check spelling, images, links, button text, dates, pricing, and contact information.
Sending yourself a test email is recommended so you can see how the campaign appears in an inbox.
Monthly Marketing Email Limit
Each Zibster Website Package includes 10,000 marketing emails each month.
When you send an email campaign, each recipient counts toward your monthly marketing email total. For example, sending one campaign to 250 recipients counts as 250 marketing emails.
Monthly Zibster AI Request Limit
Each Zibster Website Package includes 100 Zibster AI Requests each month.
The Zibster AI Email Campaign Creator uses 5 Zibster AI Requests each time it creates a campaign.
Troubleshooting / FAQs
Can I create an email campaign without using Zibster AI?
Yes. Click SKIP SETUP during the campaign creation process to create an email campaign manually using the drag-and-drop email builder.
Can I preview a campaign option before choosing it?
Yes. Click SAMPLE to preview a campaign option before selecting it.
Can I change my campaign after Zibster AI creates it?
Yes. The campaign created by Zibster AI is fully editable. You can update the text, images, links, buttons, design, colors, and content blocks before sending.
What should I include in the Campaign Details field?
Include the most important information about your campaign, such as what you are promoting, who the email is for, important dates, pricing, deadlines, and what action you want recipients to take.
The more specific your details are, the better Zibster AI can customize the campaign.
How many marketing emails are included with my Zibster Website Package?
Each Zibster Website Package includes 10,000 marketing emails each month.
Each recipient counts as one marketing email when you send a campaign.
How many Zibster AI Requests are included each month?
Each Zibster Website Package includes 100 Zibster AI Requests each month.
The Zibster AI Email Campaign Creator uses 5 Zibster AI Requests each time it creates a campaign.
What happens if I run out of Zibster AI Requests?
If you use all of your monthly Zibster AI Requests, you can purchase additional Zibster AI Requests from the premium upgrades or you can create and edit email campaigns manually using the drag-and-drop email builder. Your Zibster AI Requests reset on the 1st of each month.
Learn More: How to Add Additional Zibster AI Requests
Can I send myself a test email?
Yes. Sending a test email is recommended before sending the campaign to your contact list. This helps you review the layout, links, images, and message before your audience receives it.
What happens if I reach my monthly marketing email limit?
If you reach your monthly marketing email limit, you may need to wait until your monthly email allowance resets on the 1st of the month or purchase additional marketing emails before sending additional marketing emails. If you have questions about your account limits, contact Zibster Support.
Learn More: How to Purchase Additional Marketing Emails
