Measuring your website’s performance is crucial for effective SEO. Google’s Page Speed Testing tool categorizes web page measurements into four key areas: Performance, Accessibility, Best Practices, and SEO. This breakdown helps you gain a clearer understanding of your website's technical performance.
Let’s explore some common factors that can impact your webpage’s performance score.
EXCESS JAVASCRIPT
JavaScript is a powerful scripting language that brings interactivity and dynamic content to your website. However, too much JavaScript can slow down your site by increasing load times and delaying page rendering.
Common sources of excess JavaScript include third-party plugins, embedded videos, and even Google’s own services, such as Google Analytics and Google reCAPTCHA. While these tools are valuable, they can impact your website’s speed.
TOO MUCH CONTENT
Having too much content on a page can negatively affect performance and load times. More content means more data to transfer, leading to larger file sizes and greater resource demands. This can slow down your site, particularly on slower connections or devices with limited capabilities.
Keeping your content concise is essential for both performance and user engagement. Clear, simple content ensures users can quickly grasp your message without feeling overwhelmed.
OPTIMIZE YOUR IMAGES
Zibster’s website builder offers various layout options for displaying images. However, performance issues may arise if the layout orientation doesn’t match the image’s actual orientation.
To avoid this, make sure your images are displayed in the correct format. For example, avoid displaying square images as circles or portraits as landscapes.
REDUCE FILE SIZE
File size significantly affects web performance. Larger files take longer to download, resulting in slower loading times. Aim to keep file sizes on your webpages under 2MB to ensure faster load times.
PRO TIP!
If you want to learn more ways to improve your performance score, seize the opportunity now! Sign up for SEO Go and discover the strategies that will elevate your website's performance, enhance user experience, and drive impactful results.
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