How to Write Great Alt Text for Your Website Images in Zibster
With Zibster, you can add Alt Text to your website images—an easy but powerful way to make your site more accessible and improve your visibility in search engines like Google.
Alt Text helps:
- Screen readers describe images to visually impaired visitors
- Search engines understand and index your images for SEO
This guide will walk you through writing strong Alt Text and following best practices for your Zibster website.
DESCRIBE THE IMAGE
Alt Text should be specific to each image and explain what’s in the photo.
Think of it like this:
If you were describing the image to someone over the phone, what would you say?
- Who or what is shown?
- What are they doing?
- Where is it happening?
- Are there any details that stand out?
Each image should have its own unique description.
ADD CONTEXT
Now that you’ve described the image, think about its purpose on the page.
Alt Text should match the context of the content around it. This helps search engines understand how the image relates to your site—and it gives visitors better information, too.
Example:
If you’re adding a photo of a newborn wrapped in a blanket to your "Newborn Photography" page, your Alt Text could be:
“Newborn baby girl sleeping in a soft white blanket with a pink bow.”
BEST PRACTICES FOR ALT TEXT
To get the most out of your Alt Text:
- Write a complete sentence (capitalize the first letter and end with a period).
- Use plain, clear language.
- Keep it under 140 characters—that’s the general cutoff for most screen readers.
WHAT TO AVOID
Avoid the following in your Alt Text:
- Special characters like quotation marks, parentheses, or exclamation points.
- Phrases like “image of” or “picture of.” Screen readers already know it’s an image—use that space to describe what’s in it.
By adding strong Alt Text to your images, your Zibster website becomes more accessible to all users—and easier for search engines to understand.
