How to Update Meta Data on Your Zibster Website
Every page on your Zibster website has its own meta data. This is how Google understands what your page is about and decides how to categorize and display it in search results.
Meta data includes your Meta Title, Meta Description, and Meta Keywords. You can update these manually—or use Zibster AI to create optimized meta data for you.
BEFORE YOU BEGIN
If you plan to use the Zibster AI tool, make sure to update your Business Profile in the Branding section of your account first. The information you provide here will help Zibster AI create personalized meta data tailored to your business.
Update the following fields in your Business Profile:
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Business Name – Example: Jenn Smith Photography
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Location – Example: Boston, Massachusetts
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Specialty / Services – Example: wedding photography, family portraits, videography
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Your Style / Approach – Example: “I love capturing candid moments and making people laugh.”
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Brand Voice – Example: “Friendly and conversational” or “Professional and elegant”
Need Help? Check Out Our Guide on Setting Up Your Business Profile
STEP ONE
Log into your Zibster account and click on WEBSITE from the left-side menu.
STEP TWO
Click on the page you’d like to update, then click the SEO button on the right side of the screen.
STEP THREE
A sidebar will open with your SEO settings. By default, it is set to AUTO, which means:
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Meta Title: Uses your site name (from your Website Tracking settings) and the name of the page.
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Meta Description: Pulls from the text content on that page.
STEP FOUR
Choose how you want to customize your meta data:
Option 1: Use Zibster AI
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Click Ask Zibster AI to generate your Meta Title, Meta Description, and Meta Keywords.
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Zibster AI uses your page content and Business Profile details to create keyword-rich suggestions.
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You can also enter your own prompt to guide AI-generated results.
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Review the results and apply them with one click.
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Your search engine preview will update instantly so you can see how your page will appear on Google.
This is the fastest way to create optimized meta data without needing to be an SEO expert.
Option 2: Write Your Own
Prefer to do it yourself? Select Custom to manually enter your:
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Meta Title
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Meta Description
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Meta Keywords
Use the built-in character counter and search preview to fine-tune your entries.
FINAL STEP
After making your changes, scroll down and click SAVE CHANGES.
Repeat these steps for every page on your website to ensure each one has unique, SEO-friendly meta data.
BEST PRACTICES FOR META DATA
Meta Title
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Keep it short (55–60 characters)
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Include your business name, services, and location
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Example: Jenny Jones Wedding Photography | Los Angeles
Meta Description
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Aim for 50–155 characters
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Summarize what the page is about
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Example: Jenny Jones is a certified photographer specializing in weddings and engagements in the Los Angeles area.
Meta Keywords
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Use up to 15 relevant keywords or phrases
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Separate them with commas
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Example: Wedding Photography Los Angeles, Jenny Jones Photography, LA Wedding Photographer
ADDITIONAL SEO FEATURES
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Friendly URL: Customize your page URL for better readability. Click the Friendly URL dropdown, select Custom, and use only letters, numbers, and hyphens.
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Advanced Tracking: Add Google Analytics, Google Ads, Meta Pixel, or other tracking codes into the HEAD or BODY section of your page.
NEED HELP WITH SEO?
If you’d rather leave the details to the pros, our SEO Go and SEO Go Plus services can help. Our team will:
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Write your meta data for you
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Optimize your entire website using Google’s best practices
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Connect your site to Google tracking tools so you can see how people are finding you
Contact Zibster Support at 844.353.3412. We’re available Monday – Friday, 9 AM – 6 PM EST by phone, live chat, or support ticket.
