Email Marketing Acceptable Use Policy
The actions of one client can have a big impact on our system as a whole. If you violate this policy, we may suspend or terminate your account. We may also suspend or terminate accounts according to our Terms of Use where we see behavior, content, spamming, phishing, or other factors that poses a threat to our system.
Prohibited Content
Please don’t use Zibster to send anything offensive, to promote anything illegal, or to harass.
You may not send:
- Emails offering to sell illegal goods or services
- Emails that violate CAN-SPAM Laws
- Pornography/sexually explicit content
- Hateful/ Bullying content
- Illegal content, drugs or arms content
We can’t allow businesses that offer these types of services, products, or content:
- Escort and dating services
- Pharmaceutical products
- Work from home, make money online, and lead generation opportunities
- Gambling services or products
- Multi-level marketing
- Affiliate marketing
- Credit repair and get out of debt opportunities
- Freebies for survey results
- Selling “Likes” or followers for a social media platform
Sending Subject to Additional Scrutiny
We’ve also found that certain types of content may cause higher-than-average abuse rates. In general, hard bounce rates should be under 5%, and spam complaint rates should be less than 0.1%. For that reason, we may closely review, suspend, throttle, or disable accounts that exceed these rates and/or offer the following services, products, or content:
- Online trading, day trading tips, or stock market related content
- Daily horoscope reports
- Mortgages and loans
- Nutritional, herbal, and vitamin supplements
- Adult Entertainment/Novelty Items
- Services that support programmatically sending mail on behalf of third parties without creating or reviewing the content
Verification Process
To ensure your reputation and ours, we will ask you :
- To have a verified company name, email, phone number, address and credit card on file in your account.
- Respond to types of emails will you be sending - transactional or marketing? Please tell us briefly about how your business uses email.
- Where do you source your database of email addresses?
- Are all of your email addresses double-opt in? (This means that the user has requested your emails through sign-up and then confirmed via email that they want to receive your communication).
- What is your expected monthly volume of messages?
- Have you read our TOU & Acceptable Uses document?
Then we will verify your account and off you go emailing.
Prohibited Actions
We work hard to maintain the positive reputation of our system, but we count on our customers to pitch in too. You may not:
- Send Spam. Spam can be in the form of bulk emails or one to one commercial emails.
- Put into your Email or Account any material that wasn’t created by you, provided for you to use, or that would violate anyone’s rights. That includes text, photos, graphics, and other content.
- Use any misleading or incorrect names, addresses, email addresses, subject lines, or other information on the Website or in any Emails created or sent using our Service.
- Share your password.
- Decipher, decompile, disassemble, or reverse engineer any of the software on our Website, or in any way used or downloaded from the Website.
- Set up multiple accounts for any person or entity in order to send similar content, unless you’re part of a franchise or agency.
- Import or incorporate any of this information into any lists, emails or uploads to our servers: Social Security numbers, passwords, security credentials, or sensitive personal information.
- Send email that will be delivered to recipients as text, SMS, or MMS messages unless using a feature designed for that purpose.
- Upload or send to purchased, rented, third-party, co-reg, publicly available data, or partner lists of any kind.
- Send or forward personal mail.
- Delete, bulk unsubscribe, or otherwise modify your list in order to avoid our billing thresholds.
Spam and Best Practices
As an email service provider, we feel it’s our responsibility to be extra vigilant about preventing spam-related abuse. It’s also in our best interest to keep the system clean, because our reputation and deliverability depend on it.
Thanks for taking the time to read our Acceptable Use Policy.
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