So, you've gotten your new blog all set up using our Getting Started Guide, but you're still looking for some blogging tips? Look no further! Here's 10 tips for successful blogging on your website.
1. Blog regularly.
This is the most important aspect of a successful blog. There isn't a magic frequency that works for everyone, but the important thing is to pick a frequency and stick to it. It could be twice a week, once a week, or twice a month. We recommend no less than 2-3 posts/month—the more often, the better. Choose a frequency that fits your business and schedule. You may even want to hire an intern or assistant to blog for you!
2. Utilize blog post scheduling.
A great way to keep up with blogging regularly is to schedule your posts. This way, you can write a handful of posts all at once and have them post automatically throughout the week or month.
Learn More: How To Schedule Blog Posts
3. Use both text and images.
A good blog post has a balance of images and text. A post with a huge block of text feels overwhelming, but one with just one line of text and 50 images can be confusing or boring. Use text and images to support each other and create an engaging post.
4. Incorporate videos.
When appropriate, add videos to your blog posts to increase interest and engagement.
Learn More: How To Add Video To A Blog Post
5. Share on social media.
Use your existing social media accounts to promote your blog. Instead of posting a sneak peek of a session in a Facebook status, create a blog post about the session and post a link to the article on your Facebook page. This drives views to your blog and makes your social media work for you. It's great to have lots of engagement on your social media accounts, but it's even better if those viewers are accessing your website to engage.
Learn More: How To Share Blog Posts on Social Media
7. Encourage interaction.
Interaction can be through comments, an email list, or links to your social media accounts. Ask a question at the end of your posts to encourage comments. For example, if the post is about a recent destination wedding, you could ask, "What is your dream destination wedding location?" Also, include a standard "outro" on each of your posts with links to your social media accounts, like, "To see more behind-the-scenes action, follow us on Instagram and like us on Facebook."
8. Set up an email list subscription form.
Setting up a form for visitors to sign up for your updates via an email newsletter is very easy to put in place.
Learn More: How To Create A Newsletter Sign Up Form
9. Use tags appropriately.
Tags categorize your blog posts and make it easy for viewers to jump to specific categories. For example, if you're a photographer that does wedding, engagement, and senior photography, tag your wedding posts with "Weddings," your engagement posts with "Engagements," and your senior posts with "Seniors." Additionally, tag the venue for your wedding posts, the season for your engagement posts, and the high school and class year for your senior posts. This helps viewers find posts that interest them quickly.
Learn More: How To Tag Blog Posts
10. Keep SEO in mind.
Include keywords and phrases naturally in your text content. For example, if you're a wedding photographer in Greensboro, the beginning of one of your posts might be: "It was a beautiful day for a wedding in Greensboro, NC, for Joe & Jane. I was so grateful for the opportunity to be their wedding photographer at Such and Such Vineyards...." This incorporates the location and type of service you offer.
Following these recommendations will help with SEO because they attract viewers to your blog, showing Google that you are a reputable and up-to-date resource, which can impact your ranking.
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