When setting up an Online Store, there are two pieces to set up: the E-Commerce and the Builder. The E-Commerce icon is where you will set up the items you're selling and their inventory, as well as payment options and other settings. Think of the E-Commerce as your warehouse or storage room. The Builder is where you'll set up the design of the Online Store, controlling the pages, which will display what you set up in the E-Commerce. Think of the Builder as your storefront.
Below are recommended steps on setting up both the E-Commerce and the Builder for a Retail-focused online store.
1. Add everything you want to sell
The first step you'll take is to hover over sell online and set up all the items you'd like to sell: products, services, or registrations, or a combination of all three, depending on your business model.
Click here for a step-by-step guide on setting up products.
Click here for a step-by-step guide on setting up services.
Click here for a step-by-step guide on setting up registrations.
2. Set up stock tracking
Unless your business model is a made-to-order one, you'll probably have a limited stock for each item. You can set up stock tracking for each product. Click here to learn more about stock tracking.
3. Set up payment options
In order to get paid properly for all these items you've just set up, you'll need to set up a merchant to process payment, as well as shipping and taxes. All of these settings can be found if you hover over the payment tab,
Taxes: The way you set up sales tax (if you set it up at all) will depend on the laws in your area. We recommend seeking advice from a tax professional if you're not sure what you should be charging for tax. Click here to see how to set up a tax line.
The settings tab in your ecommerce holds many different settings: general settings, custom checkout, and order statuses. You can tweak any of these settings if you wish.
We recommend using the receipt settings to add a logo to your receipts. This makes the email receipt your customers receive look more professional. Click here for more details.
After you've added some content to your pages, you'll be able to better see what your website will look like when different templates are applied to your site, so go ahead and start "test driving" some templates! When choosing a template, keep in mind that you can change the colors, fonts, and background in Step 4.
To access the template collection, click on the Builder icon, then hover over design and click on templates. Click the links below to learn how to preview, add, and save templates.
After all the major pages and content have been added to your account, we recommend adding meta information and setting up Google Analytics and Webmaster tools to make sure your website is in the best possible position for search engine optimization. Some helpful links for SEO can be found below:
Your website's sitemap is like a roadmap for search engine bots to make it easier for your website to be crawled. This is the last thing you should do once the rest of your website is completed. You'll want to republish your sitemap anytime you make major changes to your website to alert the search engines that you've made changes that should be crawled to make sure the most up to date information is on the search engines.